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Assistant Professor Data Science in Marketing (1,0 FTE) at Maastricht University School of Business and Economics and BISS Institute

For the Assistant Professor position Data Science in Marketing we are looking for candidates with a strong expertise in data-driven analytics in a marketing or consumer interaction context. The candidate should have experience in applying ...

11 maanden geleden


Minderbroedersberg, Maastricht, Limburg
Tijdelijk contract / Tijdelijke opdracht
Uren per week:
38 uur
€ 3475 - € 4757 per maand


For the Assistant Professor position Data Science in Marketing we are looking for candidates with a strong expertise in data-driven analytics in a marketing or consumer interaction context. The candidate should have experience in applying and evaluating contemporary approaches in data science to improve marketing effectiveness (e.g., social network analysis, natural language processing, Web metrics, and data visualization). An important role for the Assistant Professor is to apply real-time cognitive support systems or data from an IoT infrastructure in consumer interaction.

The candidate should be capable to set up scientific evaluations of the impact of innovative, technology-driven service designs, leading to new insights in Marketing Science.

We are looking for ambitious candidates with a PhD in Marketing, Data Science, or closely related fields, with a proven record in applying contemporary data-driven techniques to solve theoretical and applied challenges in Marketing. We foresee core research and education in application areas such as Consumer Marketing, Services Marketing, Social Network Analysis, and Cognitive Support Systems.

The successful candidate will work one day a week in the department of Marketing and Supply Chain Management of Maastricht University School of Business and Economics, and four days a week in the Business Intelligence and Smart Services Institute in Heerlen

The candidate should contribute to the development of Bachelor, Master, and postgraduate education, as well as tailor-made courses on demand. Market-driven requirements as well as state-of-the-art developments of technology and knowledge are to be seen as inputs for courses and educational programs. Typical workload: 40 % education (including education development) and 60% research, of which a significant part in collaboration with industry.


  • PhD or equivalent advanced degree in marketing or closely related fields;
  • Preferably a proven teaching track record;
  • Good record in academic research and proven experience in real-world applications;
  • Self-motivation, ability to work in teams;
  • Excellent interpersonal skills, including the ability to interact with scientists, corporates, SME’s, Start-Ups and stakeholders in the public sector, at a variety of levels in a collaborative, effective manner;
  • Entrepreneurial, pioneering attitude;
  • Experience in acquiring research funding is a pro.


The terms of employment of Maastricht University are set out in the Collective Labour Agreement of Dutch Universities (CAO). Furthermore, local UM provisions also apply. For more information look at the website: http://www.maastrichtuniversity.nl > Support > UM employees.

Salary is competitive, depending on qualifications and work experience, between € 3.475,00 and € 4.757,00 gross per month for a fulltime Assistant Professorship (12 monthly payments). On top of this, there is an 8% holiday allowance and an 8.3% year-end bonus. Applicants could be eligible for a favourable tax treatment (30% rule).

Contract type:
Candidates are employed temporarily as Assistant Professor (level 2) and agree to specific development goals. Five years into the appointment, or earlier, as soon as the development goals are met, the candidate is promoted to Assistant Professor (level 1) in permanent employment. On the candidate’s request, the decision can be deferred in case of special personal circumstances, such as pregnancy leave, parental leave, or chronic illness.

Additional information

For more information about the position you can contact Prof. Dr. Gaby Odekerken. Phone: +31 43 3883618, email g.odekerken@maastrichtuniversity.nl, or Prof. Dr. Rudolf Müller, phone +31 6 41325231, email r.muller@maastrichtuniversity.nl



Established in 1976, Maastricht University (UM) is the most international university in the Netherlands and renowned for its innovative, student-centered, problem-based learning system. With approximately 16,500 students and 4,000 employees, UM offers a wide choice of bachelor’s, master’s and PhD programmes, all of which are designed to integrate research and education. Maastricht University is characterized by a multidisciplinary and thematic approach, and is concentrated in research institutes and schools linked to the university’s six faculties: Faculty of Health, Medicine and Life Sciences; Faculty of Law; School of Business and Economics; Faculty of Humanities and Sciences; Faculty of Arts and Social Sciences and Faculty of Psychology and Neuroscience.

International orientation

UM is a bilingual (Dutch & English) university. The wide range of programmes with a strong international and European orientation, are mostly taught in English. At SBE all courses are taught in English. Almost half of the student population and a third of the staff is non-Dutch, and Maastricht University has partnerships with universities and organizations throughout the world in both research and education.

Maastricht University is renowned for its innovative, problem-based learning system, which is characterized by a small-scale and student-oriented approach. Research at UM is multidisciplinary and thematic. Reflecting UM’s strong innovative and international profile, increasing diversity of staff (in nationality, age and gender) is essential and a core strategic goal. The university is dedicated to stimulating the career development of young academics, as well as increasing the number of women in leadership positions. Maastricht University actively encourages applications from candidates of all genders, ethnicities, and nationalities. Therefore we strongly encourage all qualified people to apply.

School of Business and Economics

SBE is the youngest economics and business faculty in the Netherlands with a distinctively international profile. It belongs to the 1% of business schools worldwide to be triple-crown accredited (EQUIS, AACSB and AMBA). SBE strongly believes in close connections with its academic partners and societal stakeholders, with its students and alumni, and with businesses and organisations in the Limburg Euregion, the Netherlands, Europe and the rest of the world.

Maastricht University’s inclusiveness strategy has resulted in a very diverse representation of nationalities and cultures. We strongly believe that diversity (including, but not limited to nationality, age and gender) of the staff and student population will increase the quality of UM education & research. Fostering diversity and inclusivity creates an academic community where individual talents, values and differences flourish. Therefore we strongly encourage all qualified people to apply.

BISS Institute


The newly established Business Intelligence and Smart Services Institute (www.biss-institute.com) is a joint initiative by Maastricht University, Open University, and University of Applied Sciences Zuyd. At the institute, an interdisciplinary research team performs applied and fundamental research on technological, business and societal aspects of data- driven smart services. It also hosts educational labs in which students from all three universities work on applied projects in a diversity of functional areas such as Marketing, Finance, Accounting, Marketing, Health Care and Smart Cities.

The BISS institute is located at the Smart Services Campus (SSC) in Heerlen. The campus is an eco-system in which large enterprises (e.g. APG, Accenture, Conclusion, KPN, BNY Mellon) and SMEs collaborate with researchers and students on technological, business and social innovation.

Department MSCM


Department of Marketing and Supply Chain Management (MSCM)

The Department of Marketing & SCM is dedicated to excellence in research and teaching. We are a leading marketing group in Europe and host academics with a strong international reputation in Services Marketing, Food and Health, Networks and Innovation, and Digital Marketing. Both junior and senior faculty members contribute to a steady stream of impactful academic publications that we share with the research an general community to improve corporate strategies. We regularly host researchers from different countries, contributing to a lively atmosphere.

Strongly committed to high-quality education

The Department of Marketing & SCM is also strongly committed to high-quality education. We are involved in the BSc in International Business and International Business Economics, five MSc programs and several MBA and executive training programs. All education activities consistently receive high evaluations and are closely linked with our academic research activities.

General information and questions

The Department is located within the School of Business and Economics at Maastricht University. For general information about programmes and questions regarding admissions please use our general contact point.