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  3. PhD position ‘Consumer Behavior Change in the Transition to Plant-Based Proteins’ (1.0 FTE)

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PhD position ‘Consumer Behavior Change in the Transition to Plant-Based Proteins’ (1.0 FTE)

Are you interested in examining the opportunities for making the transition to plant-based alternatives for meat and dairy products?

29 dagen geleden


Domplein, Utrecht, Utrecht
Tijdelijk contract / Tijdelijke opdracht
Uren per week:
38 - 40 uur
€ 2325 - € 2972 per maand


In the multidisciplinary project ‘Accelerating the Transition to Plant-Based Proteins’, funded by the NWO Transition and Behavior programme, we examine the opportunities for making the transition to plant-based proteins, i.e. plant-based alternatives for meat and dairy products. Together with Researchers from Innovation Science at Utrecht University, Consumer Behavior at Wageningen University, Industrial Design at TU Delft, and a number of private partners, the Psychology team at Utrecht University aims to understand how we can better understand the role of consumer behavior in this transition. The PhD project ‘Consumer Behavior Change’ will be conducted at the Department of Social Health and Organizational Psychology, Utrecht University. The focus of the project will be on the motives and barriers for the adoption of meat and dairy alternatives, identify drives for inaction, and develop and test choice architecture to facilitate acting upon intentions to achieve long-lasting behavior change. Both experimental and field designs will be employed in addressing these questions.


  • Completed research or academic Master's in Psychology, preferably Social or Health Psychology;
  • Knowledge and experience in the area of behavioral decision making is an advantage;
  • Experience with scientific research;
  • Strong affinity with multidisciplinary research;
  • Excellent collaborative skills;
  • Fluent in Dutch (both spoken and written);
  • Academic writing skills.


We offer a position (1.0 FTE) for one year. In case of good performance, the employment will be extended with another three years. The gross salary ranges between €2,325 in the first year and €2,972 in the fourth year (scale P according to the Collective Labour Agreement Dutch Universities) per month for a full-time employment. Salaries are supplemented with a holiday bonus of 8% and a year-end bonus of 8.3% per year. In addition, Utrecht University offers excellent secondary conditions, including an attractive retirement scheme, (partly paid) parental leave, the choice for a good balance between work and private, and flexible employment conditions (multiple choice model). More information about working at Utrecht University can be found here.

Additional information

For more information, contact the leading investigator of the behavior change project, Prof Denise de Ridder, via d.t.d.deridder@uu.nl.