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Phd in Artificial Intelligence and Marketing

The Operations Management section of the Amsterdam Business School is looking for a PhD candidate for an interdisciplinary project in the fields of computer …

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Spui, Amsterdam, Noord-Holland
Tijdelijk contract / Tijdelijke opdracht
Uren per week:
38 uur
€ 2222 - € 2840 per maand


The Operations Management section of the Amsterdam Business School is looking for a PhD candidate for an interdisciplinary project in the fields of computer science and marketing.

Topic: The decision for the location of a retail store has been of key importance to companies as it is well known that location is a prime factor for retail patronage decisions and a strong source of competitive advantage. In this project, we take advantage of the neighbourhood-level open data statistics, as well as social multimedia (e.g. user-generated images, text and various metadata) and other channels to research the problem of store location, store popularity and store design. Specifically, given a set of potential areas in a city to open a store, our aim is to identify the most promising ones in terms of store popularity. In addition, we aim at identifying the ‘look and feel’ that will create store popularity.

The PhD candidate will work on:

  • developing a store placement model based on social multimedia and open data;
  • testing the model transferability and scalability to the other cities in The Netherlands;
  • extending the model to the cities abroad, with completely different data availability and cultural context;
  • investigating the models for quantifying reliability of data sources and models;
  • proposing efficient and effective evaluation protocols, involving emerging technologies such as crowdsourcing.


  • Master’s degree in Computer Science, Artificial Intelligence, Econometrics (with a strong affinity towards CS/AI) or related field;
  • experience with computer vision, information retrieval and machine learning;
  • excellent programming skills in, for example, Python, C++ or Java;
  • solid mathematics foundations, especially statistics and linear algebra;
  • motivation to publish in top-level academic journals in computer science and marketing;
  • fluent in English, both written and spoken.


The appointment will be for a period of 4 years, with an intermediate evaluation after 18 months. End-result should be a PhD thesis. An educational plan will be drafted that includes attendance of courses and (international) conferences. The PhD candidate is also expected to assist in teaching at undergraduate level.

The gross monthly salary will range from €2,222 in the first year to €2,840 in the last year. The Collective Labour Agreement (CAO) for Dutch Universities is applicable.

Additional information

For further information, please contact:

You may applications via:

Please quote vacancy number 18-118 in the subject line.

All applications should include a:

  • curriculum vitae;
  • list of university courses taken with grades;
  • single page maximum statement of motivation and research interests.

An interview and a scientific presentation will be part of the selection process.


With over 5,000 employees, 30,000 students and a budget of more than 600 million euros, the University of Amsterdam (UvA) is an intellectual hub within the Netherlands. Teaching and research at the UvA are conducted within seven faculties: Humanities, Social and Behavioural Sciences, Economics and Business, Law, Science, Medicine and Dentistry. Housed on four city campuses in or near the heart of Amsterdam, where disciplines come together and interact, the faculties have close links with thousands of researchers and hundreds of institutions at home and abroad.

The UvA’s students and employees are independent thinkers, competent rebels who dare to question dogmas and aren’t satisfied with easy answers and standard solutions. To work at the UvA is to work in an independent, creative, innovative and international climate characterised by an open atmosphere and a genuine engagement with the city of Amsterdam and society.

Amsterdam Business School

The Amsterdam Business School (ABS) is a partner of Amsterdam Data Science, a network consisting of the academic knowledge institutes in the Amsterdam Metropolitan Area, and worldwide industry partners that focus on stimulating research and education in Data Science. The ABS is part of the Faculty of Economics and Business (FEB). The FEB provides academic programmes for more than 5,500 students and employs about 400 people. The Faculty conducts research in many specialist areas and participates in the Tinbergen Institute, one of Europe's leading graduate schools in economics, finance and econometrics.