Head of Demand Generation

At Elicron, we do not just manufacture anodes. We build the lungs of the electrochemical economy. We are in a high-performance phase, scaling up our global Pool market. In this growing phase, we are looking for a pioneer who is restless when things stay the same. If you want your work to have a direct impact on growing our business, this is where you belong.

Elicron (formerly Permascand and Magneto Special Anodes) is a globally leading company in advanced electrochemical solutions. Built on more than 125 years of combined experience, Elicron brings together around 350 specialists across Europe, North America, and Asia, with expertise that supports long-term industrial needs and green transition.

This is the Role
As our Head of Demand Generation, you will be based in Schiedam and report directly to our General Manager, with a dotted line to our Global Marketing Manager based in Sweden. You will collaborate across Sales, Engineering, R&D, and Customer Service, partnering with Global Marketing & Communications leadership to ensure brand consistency and alignment with the global marketing master plan.

This is a “greenfield” position created to support our next phase of commercial development. You will not be ticking boxes. You will be building a proactive demand generation engine from the ground up, focused on the SME market.

• The Challenge. Design and execute a go-to-market approach to reach and grow our Special Anodes customer base. You will focus on companies unfamiliar with our technology who may not yet realize they need Elicron to optimize their industrial processes.
• The Daily Flow. You are the anode of our commercial reaction. Operating across both digital and physical touchpoints, you generate the “positive current” that attracts and pulls Special Anodes “cathodes” toward us through strategic content and inbound marketing. You are responsible for triggering this momentum, allowing our sales, technical, and customer service specialists to step in and translate that demand into high-quality, custom-engineered solutions.
• Value translation and measurement. Act as the bridge between our technical solutions and compelling value propositions, while establishing straightforward reporting to track campaign and pipeline outcomes for continuous performance optimization.
• The freedom. We care about “Wow,” not “How”. You have the creative license to create an impactful (online) presence, experimenting with diverse formats to ensure your messaging resonates with our target group to generate a consistent and measurable flow of qualified leads.

Who you are
We hire for mindset, then for skill:

• You have a deep-seated love for engineered components or products and can translate complex technical capabilities into compelling value propositions.
• You do not need a map; you build one. You are a proactive self-starter who thrives when processes are not yet defined.
• You are a down-to-earth communicator who builds genuine connections. We value professional character and the ability to collaborate effectively across our technical and commercial teams as much as your record of accomplishment.
• You hold a bachelor’s degree in marketing or business and bring a proven track record in B2B industrial demand generation. You are fluent in English, which is our operational standard.

What is in it for you?
We offer more than just a paycheck. We offer a mission where you will play a key role in our growth ambitions.

• You are not just maintaining a system. You are creating one from scratch. Once the foundations are set, the role will continue to evolve into new strategic challenges, ensuring it stays engaging. This role will continue to evolve into new strategic challenges, ensuring it stays engaging.
• Rewards & Perks: A gross annual salary of € 65.000,- to € 90.000,- on a full-time workweek including 8% holiday allowance. This translates to € 5.015,- to € 6.944,- a month, excluding 8% holiday allowance.
• Bonus in accordance with company policy.
• 25 vacation days to recharge.
• You will benefit from our exempted pension scheme, which is significantly more favorable than the standard PMT industry scheme.
• Travel compensation in accordance with tax regulations based on your personal situation.

Interested?
Submit your application via the application form on the website. If you have any questions about the position or the process, please feel free to contact Jasper Meester at +316 28 23 23 05.

Privacy & GDPR
We value your privacy. Your application will be processed in accordance with our general privacy policy, which you can read here.

For our recruitment activities in the Netherlands, we strictly adhere to Dutch GDPR guidelines:

• We do not collect or register personal identification numbers (like BSN) during the application phase.
• Your data will be completely deleted within 4 weeks after the recruitment process ends, unless you give us explicit consent to keep your resume in our talent pool for up to 1 year.
• Your data is used strictly for recruitment purposes and will never be used for marketing activities.

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