Ongeveer 3 uur geleden - Maastricht University (UM) - Maastricht
The successful candidate will be a part of the BONE Consortium, a recent North Western Europe Inter-Regional (NWE INTERREG) initiative with the objective of de…
Packaging plays an important but somewhat ambivalent role in relation to food. On the one hand, packaging contributes to environmental impact as it often is discarded. On the other hand, packaging extends shelf life of ...
Packaging plays an important but somewhat ambivalent role in relation to food. On the one hand, packaging contributes to environmental impact as it often is discarded. On the other hand, packaging extends shelf life of food thereby reducing food waste and contributing to food safety. A key challenge for packaging development lies in understanding the "optimal level of packaging" and how this depends on the food product category involved (e.g. its perishability), production features to be retained (e.g. organics), specific safety concerns (e.g. when involving sensitive target groups such as with baby food), and the time between the final processing step and consumption (e.g. instant consumption vs. delayed consumption).
New technologies in (food) packaging science may provide new opportunities to change this balance between the environmental costs from packaging waste versus environmental gains from packaging's contribution to food waste reduction.
Consumer adoption and correct use of the new packaging is essential to achieve these opportunities. Therefore, the positioning and communication of such new technologies needs to be optimally aligned with consumer perception and understanding of product-packaging combinations, which may not necessarily align with the "objective" environmental impact assessments from technical life cycle assessments.
The key objective of this 4 year PhD project is to identify new models for the optimal level of packaging through the identification of optimal product-package-market (consumer segments) combinations that collectively can help move further the circular economy in its Triple-P balance between environmental impact, economic feasibility and social satisfaction.
We are looking for a PhD candidate, who will investigate how combinations of packaging, products and the behavior of consumer (segments) and their interactions determine the "optimal" level of packaging in terms of Triple-P balance for the product-packaging combination.
In this project the candidate will
The Marketing and Consumer Behaviour Group is part of Wageningen University in the Social Sciences Group. The Marketing and Consumer Behaviour group is at the forefront of agricultural marketing groups of the world. Our mission is to increase the sustainability of the food production chain through our knowledge and understanding of and contribution to marketing and consumer behavior research.
Wageningen University and Research centre
Delivering a substantial contribution to the quality of life. That's our focus - each and every day. Within our domain, healthy food and living environment, we search for answers to issues affecting society - such as sustainable food production, climate change and alternative energy. Of course, we don't do this alone. Every day, 6,500 people work on 'the quality of life', turning ideas into reality, on a global scale.
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