1 dag geleden - Technische Universiteit Eindhoven (TU/e) - Eindhoven
The School of Industrial Engineering of Eindhoven University of Technology (TU/e) has a vacancy for a Ph.D. student in the area of data driven programmatic adv…
BackgroundThe rise in childhood obesity is a worrying trend, also in relation to its concomitant increase in rates of associated non-communicable diseases. There is a need for new approaches to drive children to like and ...
The rise in childhood obesity is a worrying trend, also in relation to its concomitant increase in rates of associated non-communicable diseases. There is a need for new approaches to drive children to like and actively choose healthy foods, developing healthier habits. One such approach, central to the present project is that of nudging approaches that could be utilized in school settings. Nudging builds on "tweaking the choice environment", or choice architecture of schools, in such a way that it is more likely that children will select the healthier option, often without realizing it, as a result of how the choice environment has been developed.
Nudging within the eating environment of pre-adolescent children is central to this research project as it is believed a way forward in helping children to develop healthier food habits.
The key objective of this 4 year PhD project is to develop new models for how nudging interventions impact health food choices, with a special role on feelings on autonomy and intrinsic motivation, and how such impacts develop over time. For this purpose, theory-based interventions will be designed and tested for their impact on healthy food choices. The target group is pre-adolescent children.
We are looking for a PhD candidate, who will investigate the theoretical and empirical basis for how changes in the choice environment can "nudge" children towards healthier food choices.
In this project the candidate will
The candidate has:
The Marketing and Consumer Behaviour Group is part of Wageningen University in the Social Sciences Group. The Marketing and Consumer Behaviour group is at the forefront of agricultural marketing groups of the world. Our mission is to increase the sustainability of the food production chain through our knowledge and understanding of and contribution to marketing and consumer behavior research.
Wageningen University and Research centre
Delivering a substantial contribution to the quality of life. That's our focus - each and every day. Within our domain, healthy food and living environment, we search for answers to issues affecting society - such as sustainable food production, climate change and alternative energy. Of course, we don't do this alone. Every day, 6,500 people work on 'the quality of life', turning ideas into reality, on a global scale.
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